The internet is an innovation that has had the most profound impact on business transactions. There is no doubt that internet makes life eaiser for customers, but online shopping is still in the introduction stage. United States firm McKnsey and Media Metrix developed six segments of internet users:
- Simplifers: They do not spend a lot of time online but account for the majority of online tasactions, they want easy, simple and reliable transactions.
- Surfers: This group is small but spends a lot of time online. They enjoy searching but they also like to keep control over transactiuons.
- Bargainers: They seek the best deal they can get. This is thier purpose for online shopping.
- Connectors: These people are relatively new to the internet. They investigate ways to get value from purchases.
- Routiners: They are habitual in thier behaviour. They do not visit a lot of sites but rather stick to hanful.
- Sporters: They are similar to routiners but they use the internet to find about sport and entertainment.
What kind of internet user are you?
